Europacom.net

Domain names to protect your brand

A domain name represents an individual or organisation as an identity on the Internet. It is critical for businesses to ensure that they own their own domains and to ensure that their brand is protected from impostor companies with similar names trying to hi-jack the company name and e-commerce online.

Companies should ensure that they not only have, where possible their .com and .co.uk domains registered but that they are also covered with other suffix aliases as well. This protects the brand identity of the organisation.

Organisations should also look to register domain names that reflect the service they offer to help users find their products on the internet. For example, Europacom holds the registration for www.getfasterpayments.com.

Europacom will help customers with renewal reminders but cannot be liable in the event a customer fails to renew a domain and it subsequently becomes registered to another user.

Link to ICANN Registrant Rights and Responsibilities Under the 2009 Registrar Accreditation Agreement